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Leaky Gucci and Adidas 'sun umbrella' sparks China outcry

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Lid geworden op: 01 feb 2022, 10:39

Leaky Gucci and Adidas 'sun umbrella' sparks China outcry

Bericht door geemong » 20 mei 2022, 07:02

Leaky Gucci and Adidas 'sun umbrella' sparks China outcry


A parasol set to be sold in China by top western brands Gucci and Adidas for 11,100 yuan (£1,329) is causing an outcry for not keeping out the rain.

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Criticism of the item the firms call a "sun umbrella" has gone viral on the Chinese social media platform Weibo.

It comes as Gucci's website says it is "not waterproof and is meant for sun protection or decorative use".

The parasol is part of a joint collection that is being promoted online ahead of its release next month.

A hashtag on Weibo which translates to "the collaboration umbrella being sold for 11,100 yuan is not waterproof," has so far had more than 140 million views.

One user called the parasol "a very big but useless fashion statement".

"As long as I'm poor, they won't be able to trick me into paying for this," another user said.

Others understood why the product may still be appealing.

"Those who are willing to pay use luxury goods to show what they are worth," a user wrote. "They don't care about practicality."

The parasol is set to be released on 7 June as part of a new collection by luxury brand Gucci and sportswear giant Adidas.

Gucci and Adidas did not immediately respond to a BBC request for comment.

However, a Gucci spokesperson told Beijing-based magazine Caijing that the product was "not recommended for use as an everyday umbrella".

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